fostering community through social media

Are you cultivating your community on Facebook? Mark Zuckerberg recently outlined some key areas of focus for his Facebook platform, with one of the focuses turning to smaller, more intimate communities.

This shouldn’t come as a surprise to most people, as he has spoken in the past about the importance of Facebook Groups, and the importance of “community.”

“The internet gave us the superpower of being able to connect with anyone, anywhere. This is incredibly empowering and means that our relationships and opportunities are no longer confined to just where we live. We’re now part of a community with billions of people in it — with all the dynamism, culture and economic opportunity that brings.

But being part of such a large community creates its own challenges and makes us crave intimacy. When I grew up in a small town, it was easy to have a niche and sense of purpose. But with billions of people, it’s harder to find your unique role. For the next decade, some of the most important social infrastructure will help us reconstruct all kinds of smaller communities to give us that sense of intimacy again.

This is one of the areas of innovation I’m most excited about. Our digital social environments will feel very different over the next 5+ years, re-emphasizing private interactions and helping us build the smaller communities we all need in our lives.”

Gone are the days of broadcasting your every movement on social media? Time will tell!

What does this mean for small business owners trying to grab a moment of their audiences attention? The way we do business will have to pivot, and it has been for quite some time. If you haven’t already, it’s time to consider cultivating a community within your audience. Foster relationships. People will naturally do business with someone they know, like, and trust.

What are you doing in your business to get ahead of this shift in the way that people will use social media… Facebook, specifically?